Consulting, Research and Speaking on Health and Media Issues

Consulting

 Examples

Philosophy

iStock_measuring_2056482XSIf you have a hammer, everything looks like a nail. Some consulting firms work that way. If they have video production facilities, the client needs a video. Or, the client needs their patented logic model or research techniques to develop a strategy or evaluate an outcome.

We don’t work that way. We start with your goals: the problem you want to solve, or the situation you want to improve.

Then, based on your goals, we determine what you need to do. For example:

  • How will you determine success? Did you get the “bang for the buck” you wanted? Whom or what do you want to influence with your results?
  • How much change is reasonable? What measures make sense?
  • What kind of intervention or communication could plausibly create the change you want?
  • Who are your audiences? On this issue, are they best reached directly or through others? Whose opinion do they value on this issue?
  • What attitudes, beliefs, skills, behaviors or barriers should be targeted?
  • Given the audiences and needs, what media content and channels make the most sense?
  • What existing data can we draw upon? What new data do we need to collect?
  • We don’t focus on process. We focus on results, and why they matter.

Services

Media
  • Developing research-based media strategies
  • Writing and editing (articles, op-eds, scripts, speeches…)
  • Digital video and audio production
  • Developing website content
  • Translating research results into everyday language
  • Communicating with specialized audiences (health professionals, patients, parents, policymakers…)
Media Strategies

Media Strategies

Research and Evaluation
Research/Evaluation

Research/Evaluation

  • Writing proposals for projects and grants
  • Designing evaluation plans for
    programs, campaigns, and other behavior change interventions
  • Conducting qualitative and quantitative studies, including surveys, focus groups and interviews
  • Analyzing and reporting findings in ways that inspire action
  • Needs assessments
  • Formative testing of media messages and materials
Workshops and Training
  • Media outreach for researchers and clinicians
  • Planning and conducting program evaluations
  • Grantwriting

Clients

Current and past consulting and speaking clients include:

Activision|Blizzard
Altria
American Council on Science and Health
Carmichael Lynch Spong
Coalition for School-Based Primary Care
Education Development Center
Harvard Medical School Dept. of Continuing Education
Hoffmann-La Roche
International Youth Foundation
Jack Kent Cooke Foundation
Link Technology Group
Medtronic
Michigan State University
Pan-European Game Information organisation (PEGI S.A.)
Public Health Institute
Time Life Medical
Tufts University
University of Minnesota Hospitals
V-Tech
World Leisure Congress
3M