Consulting, Research and Speaking on Health and Media Issues

Are you using the right metrics?

A non-profit client was concerned because the number of applicants for its college scholarships had declined from the previous year, from 880 to 840. The client, a foundation, only awarded about 35 of these scholarships per year, so they didn’t lack for applicants. Still, they wondered whether the decline in applications meant that the money they had spent promoting the ... [Continue Reading]