Consulting, Research and Speaking on Health and Media Issues

The “Awareness” Trap

Not long ago, a medical supply company had a nice thought. One of their product lines was hospital gloves; what if they manufactured a special line of pink gloves, to increase awareness of breast cancer? “We thought that seeing health care workers wear pink gloves would remind people to talk about breast cancer,” a company spokesperson told ABC News. It became a minor hit on ... [Continue Reading]